4 January 2016
It's been all go at Stirfresh over the last year.
In a recent article in Fresh Produce Journal, Andrew Stirling, Managing Director, was quoted stressing the importance and excitement of NPD, New Product Development, "Our company is about finding new avenues, without losing the basics of slicing and dicing fresh potatoes. Turnover is about £3.5 million, and we'd like to get to five. We currently produce about 30 tonnes a week roughly, on the washed side." Fresh Produce Journal identifies our "strong routes into Scottish retail, the public sector and convenience" and describes Stirfresh as an ambitious but proactive company with a finger on the pulse of product development - we were thrilled that they identified us as a company to watch for the future.
As the year draws to a close, it's great to take a look back at all the exciting business developments we've had in 2015:
- Partnering with Dundee United as their Healthy Eating Partner
- Signing former Dundee United FC star, Paul Heggarty, as Stirfresh's Brand Ambassador and Premier Salesman
- Landing a profitable contract with Aldi in Scotland to supply mixed vegetable and soup medleys (around 8% of our business)
- Arrival of Stirfresh Par-cooked Baked Potatoes in Aldi stores across Scotland
- Launching our Scottish brand and cartoon Maw Broon range into Spar stores in Scotland with Baby Pre-Pack and Baking Potatoes
- Debut on Social Media
- Our Spar range extended with Maw Broon Soup Packs
- Being Shortlisted for the Rural Business of the Year 2015 award with The Courier Business Awards
- Winning the Rural Business of the Year 2015 Courier Business Award
- Sponsors of the Broons’ Sporting Families Award
- Aldi contract to supply our delicious Washed Maris Piper potatoes to all Aldi stores in Scotland
- Shipped 2 loads of 25 tonnes of our washed and sized Baker Potatoes to a company in Scandinavia to meet their Christmas demand